PREIT's Holiday VIP promotion aimed to give shoppers freebies and VIP treatments to make their holiday shopping experience easier. "Hot Spots" were created throughout the malls to alert customers to limited-time ammenities.

A series of short videos were created for social media. These utilized affordable stock footage, avoiding costly video shoots. Created in After Effects.

On-mall collateral to promote various holiday happenings.

Door clings to inform shoppers of extended holiday hours.

Iconography used throughout the campaign.