As part of the Granting Wishes holiday campaign, Santa's arrival at the malls was done via video, replacing the need for elaborate on-mall events.

Storyboard for concept/storyline.
Videographer/Director: Chris Gabello

Social Media teasers leading up to the video release.

Booths were set up with ipad stations asking shoppers to tell Santa their wishes. We picked our favorites and granted their wish! Footage was shot at select giveaways and turned into feel-good videos used to further promote the malls during the holiday shopping season.

Items produced for this campaign included photo-op booths with TV and ipad displays, ipad stand graphics, on-mall video ads, standees, billboards and stickers.