PREIT Malls harnessed the power of Influencers for this Back To School promotion, where shoppers could win a $5,000 shopping spree with YouTube stars Danielle Carolan & Brooke Miccio.

A meet and greet with Danielle & Brooke was held at Cherry Hill Mall, where they also met the contest winner. Footage from their shopping spree was used in emails, print collateral and social media.

Each mall also tapped local influencers to create Back To School Closets, with their favorite fashion picks of the season. Posters displayed their names, social handles and fun questions to highlight their personalities.