Willow Grove Park set up the Temple University campus with the goal of driving awareness about the mall's retailers and proximity to campus. The mall handed out WGP branded pins, engaged with students and promoted their Campus Crash event. A custom ipad app was developed to collect valuable data in return for a chance to win a VIP trip to the mall.

Footage from the on-campus event was used to create emails, promotional videos and online ads.

The mall then hosted a Campus Crash party, aimed to drive traffic from several local colleges. Students with a valid college ID received exclusive store offers, giveaways, food & drink specials, free henna tattoos, entertainment and more.