Boutique Row brought one-of-a-kind, independently owned boutiques to a larger audience inside the Moorestown Mall. This curated collection of stores offered items from around the world from local business owners. Unique branding was created to differentiate it from the rest of the mall.
A series of documentary-style videos were created to tell the story of each boutique owner and the history of their brands. Shot and directed by Ryan Scott.
Entrance clings were used to create an exclusive entrance specifically for Boutique Row.
Series of emails highlighting each store.
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